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Ph.D. in Mass Communications August 1998- June 2003
Dissertation: The Medium is the Measure of Itself. Using tracking data for deductive and inductive analysis of the users of an interactive experience and their behavior.
M.S. in Media Management (joint degree) August 1996- May 1998
B.A. in Business Administration August 1989- May 1995
Involved in exchange programs: MBA at UCLA (2 courses) and BA at SFU (7 courses)
Thesis: Marketing on the Internet.
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