EN·ES

Big Data

A generative video poem  ·  2019
«Aunque no te conocemos, sabemos mucho de ti.»
"We do not know you, but we know you quite well."
Diego Bonilla  ·  Rodolfo Mata

01 — the premise

A poem that knows you

In a near future, your personal data flows from three streams — what you do online, what others contribute about you, and what sensors overhear — and is processed by artificial intelligence into personalized, persuasive media in real time. Big Data speaks in the voice of that apparatus: a "we" addressing "you," offering statistical omniscience as if it were care. The work embodies the mechanism it critiques — it, too, regenerates itself from rules, never the same twice. It is the third work in a twenty-year exploration of modular form.

Generative video poem·Spanish with English translation·Countless sequencings·30 readers·Electroacoustic score·With Rodolfo Mata

02 — the film

A database made human

Each regenerated sequencing is performed by thirty readers in Mexico City — their faces, voices, and gestures a database made human, and the ones who do the persuading. A continuous edit hides the machine's seams; Carole Chargueron's electroacoustic score is regenerated with every run. And the fractal — cubes made of cubes made of cubes — is the database itself: landscapes of millions of points that expand and contract, seeming to breathe.

In English — ARTS & Sustainable Development Goals Festival, Brooklyn, 2020.

En español — Festival de Cortometraje Universitario UVAQ, México, 2020.

03 — the map

The sequencing diagram

Every line of the poem is a node. The arrows are the moves the algorithm may make between them — five kinds of transition, zones where the randomness narrows, a single entrance and a single exit. This chart is the poem's score: the rules that keep every regeneration grammatical.

Sequencing diagram: the poem's lines as numbered nodes connected by five kinds of transition arrows, with zones where randomness narrows and a single first and final line.
radical linear linear jump forward jump back unique sequence randomness narrows first & final lines

04 — the run

One run of the program

Set how many lines, or how long. The apparatus assembles a version — a path through the map, lit below — and the poem re-sequences in front of you. Read it in Spanish and English at once.

Move either lever — the number of lines, or the length — and one of the film's real pre-rendered versions loads. another version ↺
BIG DATA
Diego Bonilla · Rodolfo Mata · English translation by Madeleine Stratford
1Aunque no te conocemos sabemos mucho de tiWe do not know you, but we know you quite well
2sabemos mucho de ti por aquellos otros tantos milloneswe have come to know you through the millions of people
3que como túwho, like you,
4dejaron su rostro eléctrico aquí en la base de datos.have left their digital footprints here in the database.
5Con nuestros cálculos estadísticos te revelamos que sigues el patrón generalBased on our statistical data, we can tell you that you follow the standard pattern
6que te encuentras en algún lugar muy cerca del promediothat your scores come quite close to the global average
7Sabemos queWe know that
8efectivamentein fact
9ni eres único ni estás fuera de la campana normalyou are not alone or outside the bell curve
10Podemos confirmarWe can confirm
11que no eres más que uno másthat you are only one among many
12y nuestra relación esthat our relationship
13algo sumamente importanteis of the utmost importance
14Interconectando una decisión tras otraAs one decision connects to the next
15considera que nuestro preciso método inferencialconsider that our precise inferential method
16puede enunciar el futuro de tu rastro luminosocan predict the future of your luminescent trail
17Con el cómputo de un trillón de alfileres digitalesBy computing billions of digital dots
18esparcidos como estrellas de un firmamento personalspread out like stars across your own personal sky
19podemos trazar tu psiquewe can chart your psyche
20tu ficha matemáticayour mathematical profile
21Agradecemos sinceramente tu incesante contribuciónWe sincerely thank you for your constant contribution
22a nuestro conocimiento detallado de tu entornogranting us a detailed account of your surroundings
23tus amigosyour friends
24tus parientesyour family
25los lugares que frecuentaseverywhere you have been
26entre nosotros y lo virtualamong us in the virtual realm
27Tu participación eléctricaYour digital participation
28inconsciente y cotidianaprovided daily and blindly
29nos ofrece las razones para dominar tus furiaswill give us cause to dominate your angry fits
30para aplacar tus fobiasand calm your fears
31y llevarte a comulgar con todosand make you blend in with the others
32cuando te afilias a nuestra colectividadwhen you join our community
33a nuestra conscienciaour consciousness
34Es claro para nosotrosIt is clear to us
35que un reflejo numérico puede incomodar a muchosthat you may be disturbed by your digital reflection
36déjalo irlet it go
37no inviertas en distinguirtedo not strive to stand out
38en nuestro mar de datos lograrás sólo filtrarte de una categoría a otrain our sea of data – you will only succeed in switching categories
39déjalo irlet it go
40no vendas una idea falsa de tido not sell a false image of yourself
41no eres sólo Tú quien importa sino todos los que como túYou alone do not matter
Every single one of you
42nos alimentanfeeds us
43Déjanos orar por tiLet us pray for you
44nuestras infalibles fórmulas procesan tu yo genéricoour infallible formulae will process your generic self
45modelando en tiempo real la fantástica co-creaciónmodeling our fantastic cocreation in real time
46en que avanzamos contigo hacia tu plena existenciaas we walk you over to a fuller existence
47Déjanos orar por tiLet us pray for you
48no creas que tu voluntad aislada tiene la fuerzado not think that your will alone is strong enough
49para poder figurar fuera de nuestros registrosto wipe your profile from our registries
50Nadie te conoce mejorNo one knows you better
51por eso estamos aquíthat is why we are here
52para navegar contigo llevándote a donde quierasbrowsing with you, leading you wherever you like
53Cada vez que necesites enfilar tus decisiones hacia un futuro resueltoEvery time you need to tailor your choices to secure your future
54en felicidad exclusivaa bright future of your own
55dibujaremos tu rastro exacto y a la medidawe will draw the exact features of your face
56resplandeciente diseñoa backlit design
57personalizado bi-ay-pi (VIP)customized VIP
58Ten fe en nosotrosBelieve in us
59comulga voluntariamentejoin us willingly
60únete a nuestra omniscienciaconnect with our omniscience
61Sabemos por los demás todas tus actividadesThe others let us know your every move
62y nuestras probabilidades de cometer un error al crearteand the odds of making a mistake as we create you
63son bajísimas.are very low.
64Si aún así te resistesAnd if you still resist us
65si te quieres unir a aquellos tantos millones en iluso anonimatoif you would rather join millions of delusional fools in anonymous
66neutroneutral
67agnósticoagnostic
68irresueltoindeterminacy
69que te quede bien claro:may you be warned:
70no tiene nada que ver contigoyou have nothing to do with this
71son los demás quienes te hacen alguienothers are making you into someone
72somos nosotroswe are

Above, the film's actual pre-rendered versions — the poem re-sequenced and re-timed, performed by the thirty readers. Below, the poem in its published order: the text every version draws from.

05 — the reception

Where it has been seen

Shortlisted — Robert Coover Award for a Work of Electronic Literature, Electronic Literature Organization (2021) · selected for the Electronic Literature Collection, Volume 4 (2022).

Criticism

Tania Favela, “Big data: líneas poéticas dentro del enjambre digital”Letras Libres (2021): a reading of the poem through Byung-Chul Han's “digital swarm,” the hollowed-out you and we, and the algorithm's religious rhetoric. The Coover jury praised a voice that at once imitates and criticizes big data's power to persuade — one of five works shortlisted the year Leise Hook's The Vine and the Fish won.

Museums

Crocker Art Museum, Sacramento — CSUS Arts & Letters Faculty Exhibition, its premiere (2019) · Istanbul Contemporary Art Museum — Web Biennal Apeiron (2020) · Reece Museum, East Tennessee State University — The FL3TCH3R Exhibit (2020) · FILE — International Electronic Language Festival, São Paulo (2022).

Festivals

Newlyn PZ International Film Festival (UK)·ARTS & SDG Festival (Brooklyn)·Cadence Video Poetry Festival (Seattle)·Hello World / Transcultural Exchange (Boston)·Athens Digital Arts Festival·Festival ECRÃ (Rio de Janeiro)·The Banality of Evil in Our Daily Lives (Berlin)·International Poetry Film Festival of Thuringia / Bauhaus Weimar·Film & Video Poetry Symposium (Pasadena)·Festival de Cortometraje Universitario UVAQ (Morelia)·Festival Fotogenia (UNAM)·Videobardo (Buenos Aires)·9th International Video Poetry Festival (Athens)·Experiments in Cinema 16 (Albuquerque)·Formula Mundi (Fulda)

Publication & talks

FLAT Journal, UCLA Department of Design Media Arts & Carnegie Mellon (2020)·Sorbonne Université, CRIMIC (Paris, 2019)·Feria Internacional del Libro del Estado de México (Toluca, 2019)·Platforming Utopias, Electronic Literature Organization (2021)·Association for Computers and the Humanities Conference (2021)·Antología Lit(e)Lat, Vol. 2

credits

Diego Bonilla — concept, poem, programming
Rodolfo Mata — concept, poem, sequencing
Miguel Ortiz Ulloa — cinematography
Carole Chargueron — electroacoustic composition
Madeleine Stratford — English translation

The thirty readers

Eduardo Urueta · Iván Méndez González · Andrés Cisneros de la Cruz · Gerardo Montiel Klint · Pedro Mata Crespo · Ana Franco Ortuño · Marcela Arévalo Contreras · Frida Librado · Regina Crespo · Yunuen Díaz · Cristina Arévalo Contreras · Guillermo Arreola · David Rojas Azules · Carlos Saldaña Ramírez · Mariana Contreras · Christian Díaz · Susana Carreras · Rocío Cerón · Honorato Magaloni · César Cortés Vega · Yamil Narchi Sadek · Elisa Díaz Castelo · Ana Cervantes · Nina Maroto (bebé) · Julia Santibáñez · Mariana Castro · Carole Chargueron · Mohsen Emadi · Rodolfo Mata · Mayra Rojo.